At public sector level, a first application of the Doughnut model to the Brussels-Capital Region took place in 2020-2021, in collaboration with ICHEC Brussels Management School and the DEAL. Today, the aim is to pursue the work of aligning the Region’s economic policy with the “Shifting the economy” economic transition strategy .
In this context, we support public operators (including Brussels’ municipalities) in the broad sense to study to what extent their tools and action plans impact planetary boundaries and the social foundation, and how to better respect these boundaries.
At private sector level, the Doughnut approach is based on the tools developed by the DEAL (Doughnut Economics Action Lab), an international collaborative platform. The idea is to work on the ‘business design’ in order to understand which factors keep the company in extractive mode and what avenues would lead them to become more distributive and regenerative? We do so by performing an in-depth brainstorming that takes a good look at 5 key factors: objectives, governance, networks, finance and ownership.
Want to better understand how the donut theory applies to businesses and organisations? This one-hour webinar will explain everything you need to know about it (only in French and Dutch):
Finally, the Doughnut is also present at international level. This mostly entails collaborating with other cities, mapping ongoing Doughnut projects and exchanging best practices.
Our support formulas
The BrusselsDonut team offers a la carte support formulas, ranging from a simple information session to long-term coaching:
- The information sessions (1h to 2h) are designed to explain the basic principles and methodology of the Doughnut. They are intended for organizations and entrepreneurs who are not familiar with the concepts developed by the Doughnut.
- The workshops (1/2 day to 1 day) allow us to go a step further, by drawing on the 4 lenses of the Doughnut and the “Signboard” model to question the social and ecological impact of the organization’s activity and come up with ideas to improve this impact.
- The coaching programmes (minimum 5 sessions) are put together with the organization concerned. They are designed to secure the appropriation of the tools and their implementation through a concrete project.
Rethinking the design
Tackling boundaries such as ecological ceilings and social foundations, whether local or global, requires a major overhaul of our economic activities. The Doughnut model proposes to reshape the design of our organization or company through 5 concepts:
- Objectives: can we change the way we formulate our objectives?
- Network: can we involve more/other people or organizations? Who can we work with?
- Governance: can we organize ourselves differently? Can we adjust our decision-making methods?
- Ownership: can we change the ownership structure of our organization?
- Finance: can we organize the financing flows of our business differently?
Our workshops are based on the principles of collective intelligence and co-creation. A framework of trust and benevolence is essential. That is why we rely on the expertise of Confluences asbl, within which the Doughnut team works.
Organizations that embrace a Doughnut approach must be in line with the fundamental principles of Kate Raworth’s theory. This calls for a process of internal reflexion that will not result in any recognition such as a label or certification, but that will allow the organization to set its project in motion, to network and, why not, start a certification process if it is identified as the right next step to do.